VIDEO: What is Inbound Marketing and Why is it Important for Associations?

What is Inbound Marketing and Why is it Important for Associations Video

I had the great pleasure of traveling to Australia last month and presenting to association execs at the Associations Forum National Conference. I gave two learning labs on the basics of Inbound Marketing. It was a fantastic event! Afterwards we held the Aptify Users Conference Australia (where I presented on…wait for it…inbound marketing!) and I was also interviewed about my session. Below is the video interview. Turned out pretty well, no? Let me know what you think!

I will be speaking with Peggy Winton (Acting President at AIIM) next week at the ASAE Annual Meeting & Expo. Our session is titled 5 Ways to Use Inbound Marketing to Drive Revenue Today and is scheduled for Tuesday, August 16 at 11:00am. I will touch on many of the things I mentioned in the video interview. I hope to see you there!


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