Although the general marketing world is starting to adopt inbound marketing, there seems to be little discussion or evidence that the association world is aware of this new marketing methodology. However, there are myriad benefits to implementing inbound marketing.
Are you struggling to capture the attention of your members? Are your lead generation efforts anemic? Do you feel like you’re constantly spamming your members with email after email? Are your open rate and click-thru rates abysmal? Are you nodding your head as you read this? [Read more…]