Embracing inbound marketing can have a huge impact on your association’s messaging. By understanding your buyer personas and creating content that solves their most pressing problems, your messaging changes from “catchy” and “clever” to WIIFM (What’s In It For Me). There is less blathering as you focus on value. Simply put, you stop trying to convince, you stop yelling and you stop repeating.
Here are three ways that inbound marketing changes your association messaging: [Read more…]