The massive rate of technological innovation is putting a huge amount of pressure on association marketers. Every day there is a new program, software or methodology that bursts onto the scene. For the old skool marketer this is daunting. For the kick-butt marketer it is exciting. Some of us simply need to sharpen our skills or add a few new ones to remain competitive.
Here are my eleven must-have skills for today’s association marketer. [Read more…]