Are you truly pushing the envelope with your association marketing? Are you trying new methods and tactics every day? If not, why not? Perhaps you’re stuck in a rut, using the same old marketing playbook and toolset. I bet you’re a little bored with your job too. So was I until I started learning every single day. Until I became a marketing disruptor.
We must be marketing disruptors in today’s world. The pace of technological innovation is breathtaking. Our members and prospects are changing how they consume our products and we have to change with them – or we risk becoming irrelevant along with our associations. [Read more…]