Is your association marketing strategy centered around spray and pray email tactics? You know, upload a list to your email engine, write a membership email, and send it out to everyone (multiple times)? Do you then sit back and wait…and pray…hoping people will open the email and click on a link? Is this working for you? Really?
If you’re nodding your head, you’re clinging to outdated marketing tactics. Times have changed, homey-g. Hope is NOT a strategy. Spray and pray email is outbound marketing. It’s interruption-based. It’s about you, not the member. It’s bullhorn marketing. It’s spam.