I started this blog about 15 months ago and my most popular post with nearly 1,500 views is 9 Horrible Mistakes You’re Making with Your Association Marketing. So I thought I’d write a follow-up post to identify more areas where you may be making horrible marketing mistakes. [Read more…]
Converting unknown website visitors into known individuals is the holy grail of inbound marketing. When you think about it, all website visitors are strangers until they fill out a form (like a blog subscription or an ebook download) and a tracking cookie is dropped on their device. Cookies then allow you to track their activities, learn about their preferences and nurture them to a purchase. This is what differentiates the modern marketer from the ignorance of the past.
Are you truly pushing the envelope with your association marketing? Are you trying new methods and tactics every day? If not, why not? Perhaps you’re stuck in a rut, using the same old marketing playbook and toolset. I bet you’re a little bored with your job too. So was I until I started learning every single day. Until I became a marketing disruptor.
We must be marketing disruptors in today’s world. The pace of technological innovation is breathtaking. Our members and prospects are changing how they consume our products and we have to change with them – or we risk becoming irrelevant along with our associations. [Read more…]
A core element of inbound marketing is a content-rich, industry-focused association blog. Your blog becomes your content engine and regular posts its fuel. But the blog posts must help members and prospects solve day-to-day challenges, not shamelessly promote the association and its many activities.
Done well, your blog becomes a key industry resource and your blog notification email becomes your email newsletter. Say what? [Read more…]
It’s been twelve months since we embraced inbound marketing at the Electronic Retailing Association (ERA). What an exciting ride it has been so far – not without its ups and downs though! In this second of two posts I identify eight more revelations from our first year of inbound marketing…some of which are more eye-opening than the original eight (see part 1 here). [Read more…]