Inbound MarTech

Inbound Marketing and Technology for Associations

Becoming an SEO and CRO Expert in 2017

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The beginning of the new year is a great time to reflect, brainstorm, and celebrate achievements from the previous year. For the Marketing Team at Aptify, 2016 was all about establishing the inbound marketing foundation. Let’s call it our year of Inbound 1.0. We put the basics in place, building on my experiences with inbound at the Electronic Retailing Association.

Together we developed marketing goals and an inbound marketing strategy, implemented marketing automation tools, established a robust blog, created lots of content (both long-form and short-form), and a deliberate reporting regimen with essential KPIs. [Read more…]

10 Marketing KPIs Every Association Should be Measuring

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if-youre-not-measuring-quoteAre you measuring your association marketing data? If so, are you measuring the right data? Inbound marketing rests on a bedrock of data, and, in the end, you’re only as good as what you measure. As The Next Web put it… “If you’re not measuring, you’re not marketing.”

So wake up and build a marketing scorecard. Set monthly key performance indicator (KPI) goals and track them closely. Consider these 10 marketing KPIs for your organization. [Read more…]

VIDEO: What is Inbound Marketing and Why is it Important for Associations?

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I had the great pleasure of traveling to Australia last month and presenting to association execs at the Associations Forum National Conference. I gave two learning labs on the basics of Inbound Marketing. It was a fantastic event! Afterwards we held the Aptify Users Conference Australia (where I presented on…wait for it…inbound marketing!) and I was also interviewed about my session. Below is the video interview. Turned out pretty well, no? Let me know what you think!

I will be speaking with Peggy Winton (Acting President at AIIM) next week at the ASAE Annual Meeting & Expo. Our session is titled 5 Ways to Use Inbound Marketing to Drive Revenue Today and is scheduled for Tuesday, August 16 at 11:00am. I will touch on many of the things I mentioned in the video interview. I hope to see you there! [Read more…]