Inbound MarTech

Inbound Marketing and Technology for Associations

  • Home
  • About
  • Contact
  • Inbound Marketing
  • Technology
  • SEO
  • Team and Culture
  • Conferences

Becoming an SEO and CRO Expert in 2017

January 15, 2017 by Dave Martin 1 Comment

The beginning of the new year is a great time to reflect, brainstorm, and celebrate achievements from the previous year. For the Marketing Team at Aptify, 2016 was all about establishing the inbound marketing foundation. Let’s call it our year of Inbound 1.0. We put the basics in place, building on my experiences with inbound at the Electronic Retailing Association.

Together we developed marketing goals and an inbound marketing strategy, implemented marketing automation tools, established a robust blog, created lots of content (both long-form and short-form), and a deliberate reporting regimen with essential KPIs. [Read more…]

Filed Under: Inbound Marketing, SEO

10 Marketing KPIs Every Association Should be Measuring

October 2, 2016 by Dave Martin 1 Comment

if-youre-not-measuring-quoteAre you measuring your association marketing data? If so, are you measuring the right data? Inbound marketing rests on a bedrock of data, and, in the end, you’re only as good as what you measure. As The Next Web put it… “If you’re not measuring, you’re not marketing.”

So wake up and build a marketing scorecard. Set monthly key performance indicator (KPI) goals and track them closely. Consider these 10 marketing KPIs for your organization. [Read more…]

Filed Under: Inbound Marketing, Keyword Research, SEO

VIDEO: What is Inbound Marketing and Why is it Important for Associations?

August 12, 2016 by Dave Martin 1 Comment

I had the great pleasure of traveling to Australia last month and presenting to association execs at the Associations Forum National Conference. I gave two learning labs on the basics of Inbound Marketing. It was a fantastic event! Afterwards we held the Aptify Users Conference Australia (where I presented on…wait for it…inbound marketing!) and I was also interviewed about my session. Below is the video interview. Turned out pretty well, no? Let me know what you think!

I will be speaking with Peggy Winton (Acting President at AIIM) next week at the ASAE Annual Meeting & Expo. Our session is titled 5 Ways to Use Inbound Marketing to Drive Revenue Today and is scheduled for Tuesday, August 16 at 11:00am. I will touch on many of the things I mentioned in the video interview. I hope to see you there! [Read more…]

Filed Under: Conferences, Inbound Marketing

10 Must-See Sessions at #MMCcon 2016

June 11, 2016 by Dave Martin Leave a Comment

Marketing Technology Doorway

Check out these 10 must-see marketing and technology sessions at the 2016 ASAE Membership, Marketing & Communications Conference (#MMCcon). Whether it’s the topic or the speakers (or both!), these sessions provide a vast array of marketing, technology and strategy ideas to help today’s association marketer thrive. [Read more…]

Filed Under: Conferences

9 More Horrible Mistakes You’re Making with Your Association Marketing

May 30, 2016 by Dave Martin 2 Comments

Marketing MistakesI started this blog about 15 months ago and my most popular post with nearly 1,500 views is 9 Horrible Mistakes You’re Making with Your Association Marketing. So I thought I’d write a follow-up post to identify more areas where you may be making horrible marketing mistakes. [Read more…]

Filed Under: Blog, Inbound Marketing

  • 1
  • 2
  • 3
  • …
  • 6
  • Next Page »

Subscribe Today!

Recent Posts

  • Becoming an SEO and CRO Expert in 2017
  • 10 Marketing KPIs Every Association Should be Measuring
  • VIDEO: What is Inbound Marketing and Why is it Important for Associations?
  • 10 Must-See Sessions at #MMCcon 2016
  • 9 More Horrible Mistakes You’re Making with Your Association Marketing
  • 11 Skills the Modern Association Marketer Must Have
  • 5 Ways Modern Marketing is Killing Old Skool Creative
  • Spray and Pray Is Not A Marketing Strategy
  • How to Create a Kick-Ass Inbound Marketing Team

Copyright © 2018 · Genesis Sample Theme on Genesis Framework · WordPress · Log in