The beginning of the new year is a great time to reflect, brainstorm, and celebrate achievements from the previous year. For the Marketing Team at Aptify, 2016 was all about establishing the inbound marketing foundation. Let’s call it our year of Inbound 1.0. We put the basics in place, building on my experiences with inbound at the Electronic Retailing Association.
Together we developed marketing goals and an inbound marketing strategy, implemented marketing automation tools, established a robust blog, created lots of content (both long-form and short-form), and a deliberate reporting regimen with essential KPIs. [Read more…]